Brookfield India REIT took an innovative approach to celebrate Earth Day 2023, with the theme “Invest in our Planet,” by launching the Ploggers’ Drive across our campuses in India. This initiative was a creative blend of fitness and environmental consciousness. The Ploggers’ Drive tapped into the emerging trend of ‘plogging,’ where individuals pick up litter while jogging, thereby cleaning the planet while enhancing their own health.

The campaign unfolded across campuses, with over 650 participants joining the movement including our employees and occupiers who covered 6.15 kilometers distance to pick up and dispose of litter, particularly plastic waste. The campaign led to a remarkable collection of over 450 kg of waste. This not only led to cleaner streets and campuses but also demonstrated the significant impact of community-driven environmental initiatives.

The initiative’s success was further amplified by engaging social influencers and organizing captivating activities that encouraged participants to adopt more sustainable behaviours. This ignited a behaviors change, inspiring participants to continue their eco-friendly habits beyond the event.